Modern Social media marketing 2024
What is social media marketing strategy?
A social media marketing strategy is a plan that outlines how you use social media platforms to achieve your marketing goals.
An SMM strategy is a plan to achieve our marketing goals through social media platforms. It involves the platform we choose, what content we create and publish, engaging with the audience, and how we optimize our page.
By building a social media marketing strategy we can achieve:
- Increase your brand awareness and reach.
- Build trust and loyalty for our customers.
- Generate leads, sales and feedback.
- Drive traffic to our website or landing pages.
- Enhance our customer service and satisfaction.
- Learn from our competitors and industry trends.
To create a successful social media marketing strategy, you need to:
- Define your target audience and their needs, preferences, and pain points
- Set SMART (specific, measurable, achievable, relevant, and time-bound) goals and objectives
- Conduct a social media audit to assess your current presence and performance
- Choose the best platforms and tools for your business and audience eg. LinkedIn marketing, Instagram marketing, Facebook marketing etc.
- Create a content calendar and schedule your social media posts
- Monitor and respond to your audience’s comments, questions, and feedback
- Measure and analyze your results using metrics and tools
- Test and improve your strategy based on your insights and feedback
How to build Instagram followers?:
Instagram is one of the most well-known social media marketing platforms for businesses and influencers. It has over 1 billion monthly active users and 500 million daily active users. It also has a high engagement rate and a diverse and creative community.
To build Instagram followers, you need to:
- Optimize your profile with a clear and catchy bio, a professional and consistent profile picture, and a link to your website or landing page.
- Use relevant and popular keywords and hashtags to increase your visibility and reach on social media marketing.
- Create and share high-quality, engaging, and valuable content that showcases your brand personality.
- Use different formats and features, such as photos, videos, stories, reels, IGTV, and live.
- You can collage with other brand creators, and influencers in your niche to cross-promote your content and expand your network.
- Create and participate in challenges, contests and giveaways to boost your engagement in marketing through social media.
- Interact with your followers and potential followers by liking, commenting, and sharing.
- Analyze and optimize your performance using insights, tools, Creator Studio, third-party apps etc.
What is a Social media marketing post?
A post is a snippet of content to publish on a social platform. It can be a text, image, video reel, links, or a combination of these. A post can contain a caption, description, title, hashtag, location, and stickers depending on the platform.
A post can have different objectives such as:
- Creating awareness to our audience about our brand, products, services, events, news, or updates.
- Educating our audience about our industry or niche.
- Entertaining our audience with humour, creativity, or inspiration
- Inspire your audience to take action, such as visiting your website, signing up for your newsletter, buying your product etc.
- Engaging your audience with questions, polls, quizzes, surveys, or feedback requests through stories.
To create a good post, we need to: - Know our audience and their interests, needs, and pain points
- Choosing the right social media marketing platform and format for our content and goal is crucial (eg: LinkedIn marketing, Instagram marketing etc).
- A catchy and clear headline, title, or caption that grabs attention and communicates our message.
- Use high-quality, relevant, and appealing visuals that support our message and brand identity
- Include a call to action (CTA) that guides our audience on what to do next
Use hashtags, tags, locations, and stickers to increase your reach and engagement
Proofread and edit our post before publishing.
What is an Instagram reel?
An Ig reel is a short-form video content that we create and share on Instagram.
They can help us to increase our visibility and engagement.
A reel can be up to 60 seconds long. Where we can record the reel using an Instagram camera or upload a pre-recorded video from our gallery.
Reel can help us to:
- Showcase our creative work.
- Access the latest trends and viral content
- Reach out to a fresh and new audience.
- Boost our engagement and SMM followers.
- Grow our brand awareness.
You can follow these 3 steps to create a reel:
Make a strong hook:
A hook is the first 3 seconds of our reel video that grabs the attention of our viewers and keeps them engaged till the video ends. We can use catchy headlines, good visuals, an intriguing question, or a trending sound as your hook. For example, you can start your reel with “How I Got a 2000$ Client in just 7 Days” or “Don’t study digital marketing and social media marketing in 2024 without knowing this”.
Keep engaged till the reel is over:
Content is the main flow of our reel that delivers our message, value, or story. We should make sure our content is relevant, engaging, and valuable to our niche and audience. For example, we can show how I made 500$ in a day by sharing your tips, tricks, or skills.
We can show the methods and post strategy that we use to get a client, also can show our recent work and ask for feedback.
Always finish with a CTA:
A CTA is the last part of your reel that tells your viewers what to do next after watching your reel. You can use a text overlay or animations to create your CTA. You should make your CTA clear and compelling, and align it with your goal. For example, you can end your reel with “Click the link in bio to learn more” “Comment show I’ll send you the template “Follow me for more tips” or “Share this with your friends.
What is a CTA?
A CTA, or a call to action, is an action to do that tells our audience what to do next after consuming your content eg follow, comment, and share.
In social media strategy, the main goals are only achievable using a proper and clear CTA.
A CTA can be as a text, button, image, form, or a pop-up in a video:
- Click to read more
- Buy now or sign up.
- Using graphic banners and images
- A contact form for subscription.
- An animation slides in and out
- A CTA can have different purposes and goals, such as:
- Driving traffic to our website or landing page
- Generating leads and subscribers
- Increasing sales and conversions
- Building trust and loyalty
- Encourage social sharing and referrals.
To create a good CTA, we need a:
- Clear and concise language or communication.
- Create a FOMO for the product.
- Use contrasting colours and fonts that make our CTA stand out and noticeable.
- Use the right size and placement that make our CTA visible and accessible
- Optimize the CTA based on the results and feedback.
What is AIDA in social media marketing?
AIDA is an acronym for:
- Attention.
- Interest.
- Desire.
- Action.
This model exposes each stage that a customer goes through before making a purchase.
It can be used as a framework to create effective and engaging social media content.
Attention:
The first stage is to grab our audience’s attention from scrolling and make them watch our content. We can achieve this by using a hook that we discussed before.
Interest:
The second stage is to create excitement to consume more and more of our content.
We can do this by providing valuable information, spotting their problems, or telling a story that is related to our audience’s needs.
Desired:
The third stage is to seed a robust desire for our product by showing our testimonials, the success story or by turning on a FOMO (fear of missing out).
Action:
The final stage is to prompt your audience to take action and make them convert into our customers. We can do this by using a clear CTA that guides them on what to do next.
This AIDA framework can also be used for social media campaigns and social media marketing ads.
To use AIDA in social media marketing platforms, we need to:
Know our audience and their needs, preferences, and pain points
Choose the right platform and tailor it to our content and goal
Craft our content according to the AIDA stages and use the appropriate language, tone, and style.
Analyze our results using tools like impressions, reach, engagement, clicks, conversions, etc.
Test and improve our content based on our insights and audience feedback.
How to engage with our audience on social media platforms?
Interacting with our audience and building relationship with them, help us to:
- Increase our reach and visibility.
- Boost our credibility and authority
- Enhances our service and satisfaction
- Generates feedback and insights
To engage with your audience on social media, we need to:
- Monitor and respond to our audience’s comments, questions, and messages on time and friendly manner
- Ask our audience for their opinions, suggestions, or feedback on our content, products, or services.
- Create and join conversations with our audience on relevant topics, hashtags, or don’t he current trends on social media.
- Recognize and reward our audience for their engagement, such as by featuring them, thanking them, or announcing giveaways.
- Collage to co-create content with our audience by inviting them to participate in challenges, contests, and giveaways.
Thank you!
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